Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 252

Retail Customer Data Channel Arts 252

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. “We recently saw a whole set of profit warnings — Target , Walmart , even Amazon. Why is Ecommerce Profitability So Elusive?

Shipping Costs 281

Shipping Costs eCommerce Retail Merchant Services 281

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Survey Monkey.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

NOVEMBER 14, 2022

Improved Quality and Productivity : Because AI-powered tools are designed to enhance efficiency and accuracy, they can improve your brand’s productivity and the quality of its products and services. This leads to greater customer satisfaction, better retention rates for your business and an improved reputation for your brand.

Customer Loyalty 320

Customer Loyalty Operations Improvements Customer Experience 320

Retail TouchPoints

NOVEMBER 9, 2023

Businesses perceive geopolitical tensions as the foremost threat to the global economy, according to an Oxford Economics survey. With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally.

Retail 272

Retail BigCommerce eCommerce Platforms eCommerce 272

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Our survey data provides that answer from the shopper’s perspective: 60% of U.S.

Retail 255

Retail Books Consumer Social Media 255

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JANUARY 11, 2021

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. A recent study found that only 22% of D2Cs surveyed experienced a sales decline.

Small Business Retail 233

Small Business Retail Retail eCommerce Social Media 233

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Add Chatbots. Mobile Friendly Website.

B2B 78

B2B eCommerce Improvements B2C 78

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 20, 2022

A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 243

Retail Technology Customer Experience Consumer 243

RTP blog

JUNE 10, 2019

Retailers can make adjustments in the way they do business to improve experiences for other customers. Real-time customer data must be multi-sourced and should be the total of all interactions and conversations with employees that are captured as notes. Shreesha Ramdas is the CEO and Co-Founder of Strikedeck.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 283

Customer Loyalty Customer Consumer Gifts 283

Smile.io

DECEMBER 7, 2023

Let's take a look at a few specific ways you can use CRO to improve engagement with your loyalty offers. Conversely, if there's an area where users rarely interact, this could indicate a need for design changes or improved content. Here is the ultimate guide to setting up a Shopify loyalty program.

Shopify 93

Shopify Customer Loyalty Blog Improvements 93

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

RTP blog

APRIL 7, 2019

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. Because of this, customers feel overwhelmed and in turn, brands likely aren’t getting the insights they need.

Retail 150

Retail Mobile Customer Data Subscription 150

Kissmetrics

OCTOBER 7, 2021

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Third-party cookies are blocked, but marketing teams can continue to collect first-party data. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

Customer Experience 273

Customer Experience Customer Channel Omnichannel 273

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 197

Customer Loyalty Customer Retail Shipping Costs 197

lateshipment

NOVEMBER 26, 2023

The Power of Post-Purchase CX Post-purchase issues tend to drive customers away. On the other side of the same coin, 46% of customers say that a positive post-purchase experience makes them more likely to buy from a brand again. The answer is: on everyone — from marketing to sales to operations and customer service.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Algopix

JULY 13, 2023

A customer relationship management system, commonly referred to as CRM, is a software application that enables businesses to manage and analyze customer interactions and data throughout the customer lifecycle. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

MagentoBrain

MAY 23, 2023

In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base. Provide exceptional customer service to increase loyalty Providing exceptional customer service is one of the most effective ways to increase brand loyalty.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

FastSpring

SEPTEMBER 9, 2020

A customer profile is a very detailed description of your target audience. It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. Where do I get customer data? Just don’t become a stalker.

Customer 78

Customer Social Media Hobbies Customer Data 78

Omnisend

MAY 31, 2023

It’s a robust SMS platform offering valuable customer data. SMS segmentation and targeting – Omnisend allows ecommerce marketers to segment customers based on their shopping behavior and transactional events and send them personalized messages. EZ Texting G2 review : 4.5/5 5 Capterra review: 4.3/5

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

RTP blog

MARCH 19, 2018

Understanding where every product and customer is will be hugely powerful in delivering the key retail principles of delivering the right product, at the right price, with an easy and fast shopping experience. We are already seeing benefits of connected real-time data in retail today.

Consumer 150

Consumer Retail Multi-channel Toys 150

RTP blog

NOVEMBER 1, 2019

Kearney survey. Giving customers improved ability to navigate within a store increases loyalty to the brand. And when adding AR-based navigation to customized, data-driven offers made in real time and a digital catalog, the benefits of AR-based navigation go far beyond simply helping customers get from point A to point B.

Retail 150

Retail B2C Technology Presentation 150

RTP blog

MAY 14, 2018

Amidst this, one factor remains constant for large and small players alike: regardless of their sales strategy or business goals, they need to use customer data to arrive at better pricing decisions. The information is shared with retail partners who can use the information to improve sales.

Food and Beverages 150

Food and Beverages Financial Services Presentation Banking 150

RTP blog

NOVEMBER 10, 2017

For example, if two recognized customers of a particular brand of coffee both enter a supermarket, they can be presented with two different promotional offers — 20% off for one and a free cup for the other. A very short survey can be triggered to help understand which promotion is most effective.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

FEBRUARY 27, 2023

Faced with inflation that remains uncomfortably high despite a series of interest rate hikes, just over half ( 51% ) of retailers are planning to raise product prices — at least slightly — this year, according to the 2023 BDO Retail CFO Outlook Survey. They can use AI to better understand their business and where they need to improve.”

Supplies 216

Supplies Retail Customer Data Technology 216

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers.

Merchant Services 266

Merchant Services Customer Payment Services Social Media 266

Retail TouchPoints

JANUARY 24, 2023

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. The marketplace’s global tech, currency, translation services and call center has helped with scaling up to 200 countries.

Food and Beverages 269

Food and Beverages BigCommerce Home Furnishings PayPal 269

Inflow Insights

OCTOBER 4, 2021

update was like many before it — tackling bugs and other issues in the iOS software and aiming to improve user experience. While it’s not as detailed as past ROAS data, it can provide a fuller picture of where your paid social advertising dollars are working, in conjunction with your other digital marketing efforts.

eCommerce 112

eCommerce Recommendation Social Media Events 112

Optimizely

JULY 11, 2019

Here’s how to transform your customer service team from a team that reacts to problems to a team that drives real value for your brand. Empower your customer service team with data. Currently, most customer service agents only have access to basic customer data. Improve marketing campaigns.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150