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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?

Retail TouchPoints

But the retail technology (and wine) enthusiast in me shudders at the idea of cases of wine being laid to waste, especially when data-driven technologies could easily be deployed to help Bordeaux bounce back from its Merlot-est ever sales record.

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Technology trends in the retail industry for 2023

iVend

But we’re also seeing exciting technology trends * in the retail industry. There has never been so much tech in retail, with retail technology solutions having the power to help attract and retain customers, for sustained growth and profit. iVend Retail Management Suite iVend are leaders in innovation in the retail industry.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics. Because customers demand it.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

But industry experts believe that the real power of these media networks lies within the four walls of the store. Industry players overall agree that the store is not dying, it’s being reinvented and, by necessity, becoming more experiential. Others are adopting omnichannel to make all channels act as one.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.