Internet Retailing: European retailers change customer-centric strategies due to lessons learned
Dynamic Action
FEBRUARY 14, 2018
The entire article highlights findings from the DynamicAction Retail Index: 2017 Year-in-Review and 2018 Outlook , an analysis of over £5.1 For European retailers, orders using a promotion increased 2%, while orders using a markdown were down on an average by 27%. Further findings include: Retail marketing spend was up 57%.
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