How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Retail TouchPoints
JUNE 3, 2024
However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. Using AR and Image Recognition to Accelerate Speed to Market Reese’s brought its physical marketing precision to new heights for its Reese’s Carmel Big Cup activation.
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