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Dollar Shave Club Selects Subscription Specialist as Solution Provider

Retail TouchPoints

Dollar Shave Club is migrating its homegrown subscription technology to the Ordergroove platform, in partnership with Shopify Plus. The “subscription-first” DTC brand is seeking to move away from building and maintaining out-of-the-box capabilities to creating differentiated subscription experiences for its members.

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Your Definitive Guide to Multichannel Selling

ChannelAdvisor

With a multichannel selling strategy that tailors your approach depending on the space, you can significantly increase your chances of showing the right products to the right people at the right times. What is Multichannel Selling? Multichannel selling means listing your products on more than one channel. Prioritize growth.

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Your Definitive Guide to Multichannel Selling

ChannelAdvisor

With a multichannel selling strategy that tailors your approach depending on the space, you can significantly increase your chances of showing the right products to the right people at the right times. What is Multichannel Selling? Multichannel selling means listing your products on more than one channel. Prioritize growth.

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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Brands that adapt quickly to these changes are more likely to be effective in their marketing efforts. Here are five digital marketing trends that brands should pay attention to in 2023: 1.

Marketing 260
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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Multichannel distribution isn’t optional if you want to build a thriving ecommerce business. To successfully start your journey as a multichannel ecommerce seller, you need to arm yourself with the right knowledge and tools.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Michaels Aims to Enlarge Online Assortment More than 4X with Digital Marketplace

Retail TouchPoints

Michaels’ marketplace also is designed to benefit third-party sellers by forgoing subscription or listing fees in favor of a standard commission rate. The marketplace is designed to exponentially grow Michaels’ online assortment in both new and existing categories by taking the product assortment on its U.S.