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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Ongoing supply chain concerns. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Retail media platforms will expand and D2C resources will shift. “

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. Strain on events.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis.

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel. The Problem: One of our clients, a pool supply store, added an app (added as a plugin) to their site. Disallow: /.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. 68% of consumers trust opinions posted online.

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