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How to Find Specialized Marketing Agencies

Kissmetrics

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 254
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? What we can expect, and how it will deviate from the “usual.”.

Retail 263
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Ongoing supply chain concerns. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Rising inflation rates. Climbing advertising costs.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

PPC 144
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

SEO 256