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#RICE24 Solution Spotlight: Retasmart Makes Omnichannel a Reality

Retail TouchPoints

Retail Innovation Conference & Expo attendees can stop by the Shoplazza booth #526 to learn more about Retasmart and how it can support your omnichannel ambitions. Visit the official #RICE24 hub to get more details on what to expect at this year’s show.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

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Mall of the Emirates Meets Customers ‘Wherever They Are’ with New Digital Concierge

Retail TouchPoints

Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store, at home or through a mobile device. Mall of the Emirates also has launched a digital reserved parking service.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. She can buy it right there, then she can go to the store within an hour and have it for the party that night.”

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. To meet these demands quickly and seamlessly, the technology behind the scenes matters. Moving From Mobile-First to Mobile-Only.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.