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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences.

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How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers

Retail TouchPoints

There are some 50 million content creators worldwide that sell digital content, according to estimates from SignalFire , including educational courses, digital art in the form of non-fungible tokens (NFTs), investment advice, newsletters, various forms of social media content and more.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. YouTube also reported an ad revenue miss in Q4 2022, with its $7.96

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What Is Patreon And How Does It Work?

Ecommerce Platforms

Many content creators who transition full-time to this role find it difficult to make ends meet with ad revenue alone. Patreon also bought Memberful, a company that offers membership services, in 2018. Patreon, on the other hand, only lets you get payment for content that is already published and exists. Source: Patreon.com.

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Shopify Subscriptions App: 5 Must-Know Tips for your Program

Groove

According to Recharge’s State of Subscription Commerce Report , it was found that 32% of merchants use a Shopify subscriptions app chose this model. Merchants can leverage this model with anything from food products such as meal kits and coffee to disposable items like deodorant and cleaning supplies.

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5 Must-Know Tips For Shopify Subscription Programs

Groove

According to Recharge’s State of Subscription Commerce Report , it was found that 32% of merchants that offer subscriptions chose this model. Merchants can leverage this model with anything from food products such as meal kits and coffee to disposable items like deodorant and cleaning supplies. Optimizing Your Subscription Program.