Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Retail TouchPoints
JANUARY 4, 2024
In an uncertain demand environment, retailers leaned on discounting and flexible payment methods to entice shoppers this holiday season,” said Vivek Pandy, Lead Analyst at Adobe Digital Insights in a statement. Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% of online sales, up from 47% in 2022.
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