article thumbnail

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

article thumbnail

4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

Clearly this means that consumers are collectively over brick-and-mortar shopping, right? When Sailthru surveyed more than 2,000 American and British consumers , we found that most of them didn’t notice or care about the absence of stores like Sears, Toys”R”Us or House of Fraser.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

eCommerce 128
article thumbnail

Best WooCommerce Themes for the Perfect Online Store Design (Feb 2021)

Ecommerce Platforms

Ecommerce-specific features , such as slide-in shopping carts, wishlist buttons, and product galleries. Optimization for speed and SEO (search engine optimization,) along with the wide variety of devices and browsers being used for shopping in today's commerce environment. The theme comes with a drag-and-drop builder.

article thumbnail

The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

For example, a blog, business or non-profit might sell: Physical products like jewellery, clothing, toys, or electronics. A beautiful shopping cart – The problem with calling a shopping cart beautiful is that it's pretty much my opinion against yours. Finally, simplicity ties in huge with a shopping cart.

eCommerce 245
article thumbnail

Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Obviously, it's nice to see integrations with social marketplaces and shopping carts, but it's also essential to have sharing buttons, gallery options, and buttons to get more followers. What's also interesting about Shopify is that you're not required to utilize the full shopping cart. Toys and games. Electronics.

article thumbnail

News Cart + Planning Tips for 2020

eCommerceFuel

Have you noticed an uptick in abandoned shopping carts this holiday season? Craigslist boasted some growth of its own, launching its first official mobile app. ‘Jingle Bots’ Jam Online Shopping Carts to Use Up Stock and Frustrate Customers. Merry Thursday, ECFers! ” Ho ho … oh.