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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 245
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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.

Mobile 412
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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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8 Mobile eCommerce Trends Here to Stay

GetElastic

What to Watch: 8 Mobile Commerce Trends. Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. Mobile Payments. A dedicated mobile app allows order details to be saved in a profile.

eCommerce 148
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How UpSellit’s Patented Mobile Exit Detect Recovers Online Revenue

UpSellIt

That’s where UpSellit’s patented Mobile Exit Detect comes in. With 59% of global website traffic coming from mobile devices, it’s essential to cater to your mobile website visitors to increase revenue for your brand. What is Mobile Exit Detect? Mobile sales are expected to reach $728.3

Mobile 78