article thumbnail

Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Brands Benefit from Cross-Channel Collaboration These collaborations could generate major profits for all parties involved. Similarly, they also become privy to consumer need gaps by channel, and thus both parties benefit by providing a fuller service to the customer in one shopping experience.

article thumbnail

How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. But as first-party data becomes the new gold standard for ad targeting, it still remains a largely untapped resource.

Retail 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. Today’s brands are increasingly concentrating their energy and resources on top customers — the minority that account for the majority of revenues. That needs to change. Are existing customers sticking around? Goldfarb holds an A.B.

Customer 299
article thumbnail

Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

article thumbnail

Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Modern warehouses need to be responsive, flexible, resilient and reliable to accommodate constant change and evolve with it.

article thumbnail

The Definitive Guide to Selling on Amazon

BigCommerce

A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. Kai Klement, Co-founder and Multi-Million Dollar Merchant, KAVAJ. I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. Bryan Bowman, Founder, AMZ Profit Pros.

article thumbnail

Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

The NetSuite dashboard also displays data for specific timeframes, locations, and business channels. Users can view data from particular channels, individual, or all of the enterprise’s subsidiaries in the “Consolidated” setting. Here are the main features of the NetSuite system: Enterprise Resource Planning. Accounting.