365 Retail
MAY 17, 2022
In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.
Retail TouchPoints
OCTOBER 17, 2023
Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.
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Retail TouchPoints
JULY 19, 2022
What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.
Retail TouchPoints
MARCH 21, 2023
“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.
Retail TouchPoints
SEPTEMBER 15, 2021
Landlords need to be more flexible with retailers, not only in the duration of their space but how to get out of it and/or how they use it, so it can be more multi-purpose.” Retail TouchPoints (RTP): Many studies have indicated that consumers are eager to return to physical stores. But more flexibility for tenants is only the baseline.
ESW
JULY 6, 2023
But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect. Omnichannel is here to stay.
Retail TouchPoints
JUNE 7, 2023
From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. 2006; Simmons et al.
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