Harness the Power of BNPL to Build Stronger Brand Equity
Retail TouchPoints
JULY 8, 2022
Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. If they are presented with a BNPL option at the same time, they are shown a much more digestible price.
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