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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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How To Calculate Shipping Costs

Ecommerce Platforms

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. Customers go to those sites and expect free/cheap shipping and rapid store-to-door delivery.

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce.

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Is Price Matching the Right Strategy for You?

Wiser

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. What does this mean for your retail business?

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How Northern Tool Cut Corrugate Spending 30% and Enhanced its Unboxing CX

Retail TouchPoints

This mismatch of the item’s size and the box it comes in might seem like a minor problem, but it makes the already expensive last mile even more costly, with higher corrugate cardboard costs and wasted space in delivery trucks (not to mention being a sustainability nightmare).

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

As a retailer, getting holiday spend insights is just one-half of the game. The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Following are recaps of some of the most pertinent presentations.