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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Click here for the full report: The Costly Penalties of Going Out of Stock ).

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

From there, your conversion can be tracked and tied to a particular ad campaign, when it otherwise would not have been reported in Google Ads at all. Once Enhanced Conversions is set up, it needs up to 75 days of “training” before you begin to see an impact on your reports.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

From there, your conversion can be tracked and tied to a particular ad campaign, when it otherwise would not have been reported in Google Ads at all. Once Enhanced Conversions is set up, it needs up to 75 days of “training” before you begin to see an impact on your reports.

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

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June 2019 Monthly Marketing Recap

ROI Revolution

As promised, an update: It will take some time for the effects to be fully felt, but 53% of small-midsize retailers report that the tariffs are hurting sales. Marketing News Highlights. Facebook does ensure this tool will not impact reporting and measurement while protecting user privacy. IRCE 2019 Predictions.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. If you’re only running search ads to cover branded queries, you’re missing out on a huge opportunity to optimize your strategy. An example of a dynamic retargeting ad.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

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