With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
Retail TouchPoints
FEBRUARY 8, 2024
Nike’s Training Club app and L’Oréal’s Content Studio are great examples of brands that have gone beyond simply selling products and branched out into territory usually dominated by publishers. Unlocking New Revenue Opportunities Aside from boosting sales and driving media revenue, retail media networks bring other benefits too.
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