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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap.

PPC 408
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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. It’s tough for any small business to compete in it without expert advice or someone managing it. ”. And that’s where our tiered bid strategy comes into play.

PPC 103
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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Many small businesses simply can’t afford to do that. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. Automation is critical. Leave that be for now.

PPC 199
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Shopify Review

Kissmetrics

Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow. With Shopify, having a virtual storefront up and running is possible in a matter of minutes.

Shopify 295
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

If you want successful holiday email marketing campaigns, now’s the time to get your strategy in motion for Black Friday, Cyber Monday, New Year’s, and the rest of the shopping season. Most online marketing — like PPC and paid social — is intrusive. How to Create an eCommerce Holiday Email Marketing Strategy.

Marketing 144
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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

As a retailer, chances are you have a diverse audience. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. That’s why you tweak your advertising copy and content to cater to lots of people across different segments.

eCommerce 103
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How a Great Plan Can Prepare You for the Worst

Omnisend

Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies. During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers.