Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, if somebody wants to shift from an SEO Consultant to a Senior SEO Strategist, they can work with their supervisor to plan a path to the next level.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

VTNS Solutions

MARCH 11, 2023

7: Channels for SMEs Social media is one of the strongest channels for SMEs to reach their target audiences. Surprisingly, YouTube is the most popular social media platform in Nigeria, with around 33 million active users at the start of 2022. 8: Number of Individuals Using Social Media in Nigeria Nigeria had over 24.5

Social Media 36

Social Media Payment Services Leisure Operations 36

Kissmetrics

JULY 31, 2021

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. Consider using PPC ads to increase traffic in the first instance.

Download 361

Download Social Media Subscription Customer 361

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. 28% of marketers use automation in their PPC advertising efforts. But SEO isn’t only for low-budget brands.

Marketing 172

Marketing Social Media White Paper SEO 172

FastSpring

DECEMBER 18, 2020

A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. Tip #1: Make sure your customers can find you online by investing in SEO. As businesses discover websites using search results, it’s essential to have your website equipped for SEO (search engine optimization).

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. According to an MIT study , search engines were valued more than 2x as much as email, nearly 5x as much as online maps, and +50x more than social media. Notice a pattern?

Marketing 43

Marketing SEO Social Media Omnichannel 43

Kissmetrics

MARCH 29, 2021

The vast majority of survey respondents said content is still king because Google and people like content. Content also includes video, social media, virtual reality, podcasts, and any other type of content people can read, listen, or interact with. Interactive elements, such as polls, contests, and surveys, can also help.

Social Media 335

Social Media SEO Consumer Improvements 335

Kissmetrics

OCTOBER 23, 2020

You want to improve your social media presence and boost engagement on your website. In this case: Goal: Greater social media presence and increased website engagement. Content Writing and Search Engine Optimization (SEO). 68% of full-service agencies outsourced SEO to a white label SEO provider.

Marketing 254

Marketing Social Media SEO PPC 254

Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

NOVEMBER 19, 2020

The ads work just like regular PPC ads. But unlike Google’s PPC ads, there are some limitations. There’s a set of videos to talk you through the various elements of a successful digital campaign, such as: Designing your social media strategy Starting and building your campaign Tracking your conversions.

PPC 326

PPC Marketing Social Media Other 326

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

JULY 13, 2021

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Survey Participation. Social Media Logins. Free Samples. Offer Landing Pages.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. Influencer Marketing & Social Media Engagement. In our survey of brand holiday preparedness prior to Cyber Week, BigCommerce found that 39% of brands that start planning for their holiday campaigns in January make more than $1,000,000 in annual revenue. And second, social media engagement.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Kissmetrics

FEBRUARY 1, 2018

Survey Responses. Customer surveys are important. And we will cover survey-based information in a minute. But you can rarely start with surveys. Surveys might take a few minutes to complete. However, if someone doesn’t know who you are, they’re never going to agree to a survey. Survey Responses.

PPC 194

PPC Blog Information Books 194

BigCommerce

SEPTEMBER 4, 2018

Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords. Update SEO: More Traffic for Less Ad Spend. That’s why you should get started right now on optimizing your site for holiday SEO.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Kissmetrics

OCTOBER 7, 2020

Podcasts, images, emails, videos, webinars, or social media posts, as long as they promote your business in a way, all fall under the content marketing umbrella. Your customers could be on social media or use Google to search for information. Align social media signals. Surveys, quizzes, and others.

Marketing 234

Marketing Social Media Article Webinar 234

SellBrite

DECEMBER 9, 2020

Google Shopping allows you to show up in multiple search results—as a website, a text-only PPC ad, and a Shopping result. A consumer survey by Bizrate Insights found that 92% of consumers read at least one review before buying a product. Product ratings and reviews can also help improve SEO and customer conversion.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

SellBrite

NOVEMBER 23, 2018

Ecommerce SEO sucks. Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . But it is single-handedly the best thing that you can do for the SEO profile of your online store. In this article, you won’t see why backlinks are important or be taught anything about SEO.

eCommerce 133

eCommerce SEO Article Merchant Services 133

FastSpring

JANUARY 8, 2019

Pay Per Click (PPC). These metrics are often based on customer reviews, interviews, and surveys. Search Engine Optimization (SEO). SEO is all about moving a webpage up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible. Social Media. Qualitative Metrics.

Merchant Services 62

Merchant Services Payment Services Payments eCommerce 62

Kissmetrics

MARCH 16, 2018

Social media traffic in general? What about pay-per-click (PPC)? More specifically, 61% stated SEO and building their organic presence as their top project. Compare that to email and PPC marketing that average at just 0.6%. According to a survey, 97% said ABM had a higher ROI than other marketing mediums.

Marketing 249

Marketing Mobile PPC Games 249

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

PPC 417

PPC eCommerce Social Media Blog 417

Kissmetrics

FEBRUARY 19, 2018

Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. They accept it.

Marketing 248

Marketing Social Media SEO Blog 248

ROI Revolution

MARCH 2, 2021

Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. February 25 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others. 41% of respondents to an August 2021 survey said that having to return to the office either part-time or full-time would lead them to seek employment elsewhere.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. March 11 update. February 25 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. March 11 update. February 25 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. March 11 update. February 25 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 3, 2020

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Social media pandemic performance stats. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2021

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Social media pandemic performance stats. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2020

Social media pandemic performance stats. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. However, the number of social media users has grown a modest 3.3% Claim your spot! 11/4 update. 10/7 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

APRIL 8, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. March 11 update. February 25 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2022

Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others. 41% of respondents to an August 2021 survey said that having to return to the office either part-time or full-time would lead them to seek employment elsewhere.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. An eMarketer survey released last week shows how the coronavirus pandemic has shifted the world of ecommerce in 2020. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends. February 25 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78