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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Consumer 256
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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. Furthermore, our most valuable customers aren’t just the ones who spend the most money.

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22 Ecommerce Experts to Follow on Twitter

SellBrite

Val Geisler is a Customer Evangelist at Klaviyo , an email and SMS marketing platform. Her tweets are valuable for learning about what and what not to do when communicating to customers through those channels. Follow her for engaging videos featuring tips on how to use live streaming to build your brand and sell products.

eCommerce 156
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How to Start a Subscription Business that Works

Ecommerce Platforms

Birchbox offers small sign-up discounts, but they have guaranteed cash flow from monthly and yearly plans, even if customers redeem the discounts. Sure, there are some outliers, but subscriptions generate this perfect balance between the customer base and company. Customer Acquisition Costs Decrease.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Share resources. For larger items like images and video, try Dropbox. Take care of yourself.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

You guessed it– when they started to give customers more ways to buy. “We We’ve given our customers nearly every conceivable way to buy from us. Then adding more to the mix means extreme coordination and resource management. Do you have the manpower for customer service? They can do Buyable pins. Is your tech ready?

Blog 205