Remove articles tags Data Capture
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. This is leaving retailers in the dark when it comes to truly understanding customers. This means it’s simple to tag objects and differentiate stimuli. The Limits Of 2D Eye Tracking.

Consumer 306
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How to Maximize Profit with Retail Dynamic Pricing (2023)

Retalon

In today’s complex and fast-paced retail landscape, finding the optimal price point to maximize profits can feel like a never-ending quest. Retail dynamic pricing, powered by AI, is emerging as the compass to guide retailers through the convoluted maze of data-driven pricing strategy. No leaving money on the table.

Retail 41
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience. Download the original guide here. Automated Personalization Isn’t a Contradiction.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Dotdigital is more of a generic tool that works for all industries, such as retail, travel, finance, non-profit, education, etc. Omnisend You can also set up A/B testing splits to test your automation’s performance, set a delay time for campaigns, and create tagged multi-channel sequences.

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AI in Retail: Optimizing Operations from Supply Chains to Employee Scheduling

Retail TouchPoints

Editor’s note: This is the fourth article in our series on AI in retail. Be on the lookout for the fifth article, which will cover the many still-unanswered questions around AI’s present and future. Check out our other stories, on consumer attitudes toward AI , store design applications and customer-facing applications.

Supplies 262
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How Fashion Retailers Can Capitalize on Visual Search Demand

Payoneer

What would be more beneficial for your search — a lengthy text description of each article of clothing or pictures of the clothing that you’re looking for? This is hugely beneficial in the eCommerce industry — especially for fashion and home decor retailers. Use Unique Descriptions, Titles, & Tags . The answer is obvious.

Fashion 45
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ActiveCampaign Review: Email Marketing with Marketing Automation

Ecommerce Platforms

As a matter of fact, 80% of retail business owners agree that email marketing is their principal customer retention driver. Each prospect is worth an email because, in the end, leads captured via email offers usually spend 138% more than their counterparts who’ve been left out. Social and Behavioral Data in CRM. Social feeds.

Marketing 112