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IHL Study: Inventory Distortion Will Cost Retailers $1.77 Trillion in 2023

Retail TouchPoints

A recent study by IHL Group projects that the global cost of inventory distortion in 2023 will be $1.77 North America’s Retail Problems are ‘Ugly’ The IHL study examined inventory distortion in four global regions: EMEA, Latin America, Asia/Pacific and North America. IHL estimates the cost of ORC in the U.S.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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An E-Commerce Business’ Guide To Shipping Policy

lateshipment

A little analysis of your customer behavior at this stage or simply asking for their feedback will give you an insight into how your shipping policy impacted their purchasing decision. But why are these shipping policies so crucial that 67% of shoppers check a store’s policy before making a purchase?

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. The user-friendly platform benefits from great shipping costs, a streamlined user interface, and a range of valuable tools for the shipping needs of retailers. What is Shippo?

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation.

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Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Retail TouchPoints

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers are increasingly prioritizing convenience across the entire shopper journey in making online purchasing decisions. The Linnworks study — which surveyed 1,000 U.S.