Remove articles tags Data Capture
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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. Marketing automation software is not one-size fits all. Try searching for just about any “How to do XYZ in HubSpot”, and the top result will be a relevant, helpful article from HubSpot.

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The Five Email List Management Best Practices

Omnisend

In this article, we’ll check out some of the best software available to help you manage and segment your list, and introduce some best practices that you can easily incorporate into your email marketing strategy. Choosing the right email marketing software. But first, let’s find out why we’re doing all this in the first place.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Using Data To Improve Customer Experience. Brands everywhere are using popups to boost awareness and collect data in a cost-effective way.

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A Complete Guide to SEO Forecasting: Tools, Examples, and More

Inflow Insights

Finally, you’ll learn what to do with all the SEO data you’ve collected — and how you can use it to create smarter content that meets your customers’ needs. In this case, the historical data is the search volume of specific terms — and your site’s website traffic — at various points during a given time period.

SEO 151
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10 TOP WordPress email subscription plugins (free + easy to use)

Omnisend

This article unveils 10 of the best email subscription plugins for WordPress. We’ve discussed a few great options, like Omnisend, further down this article. Nice-to-have features: Responsive design: Ensures subscription forms are mobile-friendly to capture subscribers from various devices. Let’s dig in.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Omnisend You can also set up A/B testing splits to test your automation’s performance, set a delay time for campaigns, and create tagged multi-channel sequences. You can also deploy exit intent forms to capture visitors who are about to exit your store, collect TCPA and GDPR consent, and send out SMS opt-ins.