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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

This article is an excerpt from Bionic Retail: How to Thrive in an Exponential World, available at Amazon and Amplify Publishing Group. Hawkins is the author of Building the Customer Specific Retail Enterprise; Customer Intelligence; Retail in the Age of I, and Bionic Retail, along with myriad articles and white papers.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. On top of that, articles of 3,000+ words get twice the amount of page views and 24% more shares.

Blog 158
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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

ARTICLE Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for? “If you’re selling a non-differentiated commodity, it is oftentimes a race to the bottom in terms of price.”. Want to dig deeper into this topic?

Other 147
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Articles that are 2,000 words or longer are much more likely to have strong results, and the average blog post takes 3.5 On top of that, articles of 3,000+ words get twice the amount of page views and 24% more shares.

Marketing 172
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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

Here’s why: 70% of your customers prefer to learn about your business through an article than an advertisement. Provide white papers. white papers offer an in-depth report on a particular problem and present a solution. Best Buy offers a great real-life example of white papers in action.

eCommerce 216
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. The more people there are in a funnel, the wider it is.

Marketing 354
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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

Like we've already said, you need something of value to message your subscribers- and what could be better than an informative article? This style of article works like a charm. Offer a White Paper. White papers, also known as ebooks, provide users with information about their industry. How to’ posts.