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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. Chucking the expensive commercials.

Marketing 237
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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I

Retail 235
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21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Social media plays a big part in the success of any company, regardless of size, age, or industry. Google Analytics.

Marketing 318
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. They get easily distracted with technology and social media. Back in the day, you can sell just about anything and make crazy money. Now, Amazon is a major competitor to everyone.

eCommerce 167
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How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

Kissmetrics

Google’s image search has been a stalwart feature of the search engine since 2001 when searches for Jennifer Lopez’s green Versace dress broke the Internet. But with how image-oriented our current social media lives are, we now see a vast amount of user-generated social proof content in the form of pictures.

eCommerce 221
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5 Alternatives to Yahoo Groups

Kissmetrics

Yahoo launched Groups in January 2001. In fact, you could argue that Yahoo Groups was the foundation for many popular social media and online groups. On the site, they explain: “It’s where communities come together to greet newcomers, exchange recommendations, and read the latest local news.

Events 271
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How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

Kissmetrics

Google’s image search has been a stalwart feature of the search engine since 2001 when searches for Jennifer Lopez’s green Versace dress broke the Internet. But with how image-oriented our current social media lives are, we now see a vast amount of user-generated social proof content in the form of pictures.

eCommerce 204