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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

In fact, Stephen Sadove, former CEO and Chairman of Saks Fifth Avenue , indicated that “this is one of the most interesting times [for the industry] since the [2008] recession,” where “we came out and saw this massive disruption in the environment,” he said in a press briefing during the Big Show. “It The top five themes include: 1.

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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. retailers will add 410,000 seasonal positions this year, which is the lowest number of jobs added in the quarter since 2008.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

As consumers continue to rely on digital channels for services that still cannot take place (or that they don’t yet feel comfortable doing) in person, a positive experience across all channels will play a pivotal role in purchasing decisions and loyalty.

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Here's Your Holiday Marketing Checklist

RTP blog

Business Planning Finalize your all channel promo calendar. She joined Wpromote in 2008 to bring her expertise as an e-Commerce and paid media guru to the table and challenge Wpromote clients to succeed. Confirm Proper Tracking Tag everything properly and create unique tracking for each promo code.

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Why Digital-Native Brands Are Moving In-Store

Optimizely

Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Increase sales in other channels.

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