article thumbnail

B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Marketing […]

B2C 195
article thumbnail

Apple’s Brand Playbook Unlocked

Forrester eCommerce

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

I started my current business, Flexfire LEDs , in 2010. Prior to 2010, starting an online business was near impossible. And yet, only 20% of our revenue comes from our B2C segment. And yet, only 20% of our revenue comes from our B2C segment. And, as it turns out, so was technology. How to Earn a 832% Increase in Revenue.

B2B 419
article thumbnail

Top 10 B2B eCommerce Website Examples

GetElastic

According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Why is B2B eCommerce important? trillion, up from $1.26

B2B 147
article thumbnail

Pros and Cons of HubSpot: Choosing the Right Tool

Groove

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. The Evolution of Inbound Marketing. HubSpot Tools.

article thumbnail

How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

“It’s not like we were in ecommerce and were just going to add a marketplace; we’re in a totally different business, so it’s been a wild ride,” said Lisa Kennelly, Chief Marketing Officer of Fishbrain in an interview with Retail TouchPoints. Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It

Hobbies 229
article thumbnail

The 10 Most Important SEO Tips You Need to Know

Kissmetrics

Both B2B and B2C marketers want more search leads, because they result in 8.5X 10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors. No wonder Brian Clark is so successful at content marketing. It all happened because a marketer like you was passionate about helping people.

SEO 363