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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 274
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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The Right Way To Think About “Company Values”

Forrester eCommerce

Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Talk of company values is not to be dismissed […].

Marketing 294
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient.

Marketing 186
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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186