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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

As for the industry, I talked to companies in the B2B space as well as the B2C space. Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. Lesson #1: Get good at SEO. You have no choice!

Marketing 268
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Jewelry & Accessories Ecommerce Site Design

BigCommerce

Comparing January-March 2016 to January-March 2017 we have had a 6x increase in sales. Comparing 2015 to 2016 we have had a 11x increase in sales! Our team provides a high quality customer service to both B2C and B2B. We shoot our own top quality photography for our store’s minimal but playful range of products.

Jewelry 276
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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Health and Beauty, a $300 billion industry according to estimates from the US Department of Commerce, remains one of the fastest-growing ecommerce categories with online sales rising 17% YoY in 2016 to $28 billion globally. The company made the decision to update their brand and optimize sales across channels in 2016.

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Ecommerce Statistics

Ecommerce Platforms

B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. SearchEngineland, 2016). Wondering if SEO can still help? Techcrunch,2016). Techcrunch,2016). E-Consultancy,2016).

eCommerce 187
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Your SEO will need to be top notch. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. 2016: The Big Mistake Is Realized. EDD began converting back to custom tables in 2016 and has largely completed that journey. 2016: Automattic Buys WooThemes. Download Your Guide.

eCommerce 365
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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

A 2016 survey states that eCommerce brands spent anywhere between 30% to 57% on paid search ads. Finding topics you could write about is quite easy — all you have to do is browse Google or use an SEO tool to find hundreds of topics. But the result is definitely worth it as B2C webinars have a 20-40% conversion rate.

eCommerce 118
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. For FlexFire LEDs, the name of the net new customer acquisition game is SEO. Let’s dive in.

B2B 251