Remove 2016 Remove Consumer Remove Mobile Remove Multi-channel
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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 275
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. The latter ensures customers can still collect points for future rewards.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Because of her outstanding sales performance, she was invited to the new Taobao livestream program in 2016. for consumer goods and 10.6%

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. of total retail spend within the next four years.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. At the end of the day, consumers can take that next step of their journey when and how they want.

article thumbnail

The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. At the end of the day, consumers can take that next step of their journey when and how they want.