Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. It would appear that there is no going back in the move to mobile.

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Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

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SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Ecommerce sales jumped from $7.3

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Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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RTP blog

JUNE 5, 2017

By Nicole Bryan, Sterling Payment Technologies Given the rise in reported data breaches and credit card fraud concerns, it should come as no surprise that the shift to EMV and mobile payments has some shoppers wary. Credit card security is on the rise, and merchants need to let consumers know they’re protected. Joseph News-Press.

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Retail TouchPoints

AUGUST 1, 2022

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Retail brands must evolve just as fast as consumer buying behaviors to ensure they are delivering the experience modern audiences crave.

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Sailthru

JANUARY 11, 2018

We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017. The most recent Mastercard SpendingPulse , released on December 26th, reports that online sales between November 1st and Christmas Eve grew a whopping 18 percent compared to 2016.

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Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

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Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera.

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Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Among the businesses that most often use location data are consumer packaged goods brands. Awareness of consumer behavior in the offline retail world can help brands drive sales, find ideal customers, and innovate.

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Retail TouchPoints

FEBRUARY 23, 2024

The fusion of content and live shopping creates an immersive experience tailored to the tastes of today’s digitally savvy consumers. Levant already has extensive experience working with the Complex brand — he helped co-create the media brand’s fan festival ComplexCon alongside Complex’s founder Marc Eckō in 2016.

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RTP blog

JANUARY 26, 2018

A Few Facts About Your Biggest Demographic For starters, let’s consider a few fundamental points about retailers’ largest consumer group: The Millennial generation, which includes those born between 1982 and 2000, is already more numerous than any other age group—even the baby boomers ( 83 million vs. 75 million ).

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RTP blog

NOVEMBER 13, 2017

In 2016, Amazon promoted an additional 25% off select items and deals when ordering from an Alexa, and this year we expect to see even more incentives, especially since Amazon’s sales surpassed $3 billion for the first time ever. And for the first time ever, 53% of all orders last year came from mobile devices.

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RTP blog

AUGUST 27, 2018

Hispanic consumer around back-to-school this year. million in 2016, a jump of 80%. Microsites deliver limited experiences, limited capabilities and diminished consumer value. As the second-largest racial or ethnic group in the U.S., this group plays a significant role in the nation’s population trends. million in 1999 to 17.9

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GetElastic

APRIL 10, 2016

. “It’s even about nothing – it’s about doing our job so well that consumers don’t even know that you and I exist.” ” Adobe’s vision of the digital experience platform is one that starts with great content that moves consumers to action while building a strong brand.

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ChannelAdvisor

NOVEMBER 29, 2016

As we mentioned in our post yesterday , mobile is the big winner for the Cyber Five with nearly 73% of traffic on the ChannelAdvisor platform coming through mobile devices (a big jump from 2015’s 62%) and 46% of orders (versus 2015’s 40%). year over year, from 2.19% in 2015 to 2.38% in 2016. It’s what consumers expect.

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ChannelAdvisor

NOVEMBER 28, 2016

As we kick off Cyber Monday in earnest, we’re taking a look back over the holiday weekend and mobile is the clear winner. Thanksgiving Day specifically saw the greatest amount of mobile traffic and mobile orders. In 2016 this trend exploded over the holiday weekend, with mobile traffic accounting for 75.3%

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Wiser

JULY 20, 2021

How Consumers Compare Prices to Make Purchase Decisions. What’s in your tool kit for capturing consumer insights? When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit.

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BigCommerce

OCTOBER 26, 2017

Thanks to TMall, international, brands without a physical presence in China can sell directly to Chinese consumers. At the same time, the marketplace’s monthly active mobile users increased by 39 million, reaching a record height of 340 million in 2015. In the first quarter of 2016, WeChat generated $1.8

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ROI Revolution

JANUARY 13, 2020

Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020. As one of the key 2020 marketing trends, mobile already drives 65% of paid search clicks on Google! million monthly users (source).

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RTP blog

APRIL 10, 2017

Well for one, the launch of the Eddystone beacon has removed the need for businesses to have a specific retail app in place in order to interact with consumers. Retailers can now simply leverage the Chrome browser app (on both iOS and Android devices) to send contextual notifications to consumers. As per the report, 1.6B

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RTP blog

NOVEMBER 7, 2018

That’s despite study after study showing that the vast majority of shopper journeys begin in the digital realm, and that shoppers use their mobile devices extensively while they are in brick-and-mortar stores. Does this mean that not as many consumers are embracing these last mile offerings? Yes, but there’s always next year!

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ESW

JULY 16, 2018

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Today’s brands are building their own stores and creating direct channels to get closer to the consumer. Illuminating the Shift to Direct-to-Consumer.

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Retail TouchPoints

AUGUST 9, 2021

But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. That needs to change. Are existing customers sticking around?

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ChannelAdvisor

OCTOBER 31, 2016

On Thursday, October 27, 2016, Amazon reported their Q3 2016 results. Remember that comScore reports desktop growth at 10% and mobile at ~5% for a total of 15%, which is what we think of as the ‘e-commerce baseline.’ First, here is the Q3 16 Results Tracker where we look at the most important metrics. Amazon missed Wall St.

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RTP blog

OCTOBER 26, 2017

For one, they invest heavily in content that connects with consumers. In 2016, beauty-related content generated more than 55 billion views, according to Statista. Additionally, as of June 2016, there have been more than 5.3 I believe there are many factors contributing to the success of beauty companies, retailers and brands.

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Retail TouchPoints

DECEMBER 29, 2021

Whereas before the process was labor-intensive and time-consuming, now, thanks to a wide variety of tools that use artificial intelligence (AI) and augmented reality (AR), individuals, as well as businesses, can leverage their features to keep up with the ever-changing industry trends. He obtained a Ph.D.

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Retail TouchPoints

JULY 23, 2021

billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. It’s promising to hear Timo Lumme, the IOC’s Director of TV and Marketing Services talk about creating an omnichannel media environment that encompasses long-form content and short-form mobile clips. (If

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Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

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Sailthru

FEBRUARY 20, 2018

The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores. During the Summer 2016 Olympics, sports editor Sam Manchester interacted directly with readers via inside-scoop text messages. Yoox Says Half of Sales Now Come From Its Mobile App.

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BigCommerce

SEPTEMBER 21, 2017

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. Make Mobile Count. Make Mobile Count.

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Sailthru

NOVEMBER 30, 2017

In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. percent over 2016 to $7.9 Consumers realize it’s a marathon, not a sprint. Mobile Converts Shoppers to Buyers. On Cyber Monday, mobile drove 40 percent of sales. Image Source: Curbed ).

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BigCommerce

JUNE 20, 2017

And any online consumer wants to get the answers to those questions above in 2 seconds or less. Want to see the best ecommerce site designs of 2016? You can toggle over to see 2016’s winners right here. Our mobile site has seen even larger gains. For instance: Does a button do something when I click it? So, let’s dive in.

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Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets.

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Whisbi

DECEMBER 9, 2015

The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers.

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BigCommerce

MAY 2, 2017

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. Immediate ROI. “We

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RTP blog

FEBRUARY 27, 2019

Adam Blair, Editor: My sharpest memory of the Retail Innovation Conference goes a long way back, to May 2016 (well, that feels like a long time ago). Keynote speaker Ken Hughes came up with what I consider a perfect explanatory metaphor for the ways consumer attitudes and behavior have changed: the “Blue Dot.” But Google Maps, etc.

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