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The Definitive Guide to Selling on Amazon

BigCommerce

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. The original book was eight months in the making –– with the first email sent out to a subject matter expert on January 21, 2016. That first book launching in August 2016. That timing is critical.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. That needs to change. Are existing customers sticking around?

Customer 299
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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. The latter ensures customers can still collect points for future rewards.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see synergies across the different channels. BOPIS: Buy Online Now, Enjoy Today Mobile, of course, is where the majority of retail customer journeys start — but not necessarily where they end.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Multi-Channel Expansion. They can buy on their mobile phone. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. average cost per conversion.

Blog 205
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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Because of her outstanding sales performance, she was invited to the new Taobao livestream program in 2016. Source from KPMG. Social media sites.