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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 298
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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers

Retail TouchPoints

consumers starting their online searches on Amazon, it essentially functions as a product search engine — and a very popular one at that. By November, they were multi-millionaires.”. It’s not just another channel, [Amazon] is where people are buying. Striking it Rich: From Mom-and-Pop to Multi-Millionaire.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Because of her outstanding sales performance, she was invited to the new Taobao livestream program in 2016. for consumer goods and 10.6%

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Despite what the haters say, direct mail is still holding its own against other marketing channels. Every great marketing strategy uses multiple channels. Of course not. Direct mail feels outdated.