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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. So what should you be thinking about as you move into 2018? 2018 is the year of consolidation.

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Top 9 Sessions to See at Shoptalk 2018

Optimizely

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. For many B2C brands, the customer is the center of the world. Omnichannel is Still Tough to Achieve.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S.,

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

RTP blog

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

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Groupe Touchette Partners with Pivotree to Increase Transactions with New Dynamic B2B Customer Portal

Pivotree Blog

Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

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