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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Is that the secret to its success?

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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The Definitive Guide to Selling on Amazon

BigCommerce

This is actually the second publishing for this book – an updated version for 2018. This year’s version for 2018 has 17 chapters, featuring the insights of more than 50 Amazon subject matter experts. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. Download Now. That timing is critical.

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. Well positioned monobrand retailers like Uniqlo, H&M, Primark and Warby Parker also will continue to steal share from less compelling multi-brand stores. Omnichannel is dead. Boring retail is. Blockchain?

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Going Omni: Why Digital-First Brands Sell In-Store

Wiser

They’re seizing an opportunity to grow by going omni and bringing their once-online business models across channels. . According to PwC’s Global Consumer Insights Survey 2018, 44 percent of consumers polled buy products in-store , up from 42 percent in 2013. Retail remains a healthy mix of channels. Here’s why. .

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24 eCommerce Experts to Follow Now

GetElastic

With almost 20 years of experience in the eCommerce industry, Carroll is an international keynote speaker and bestselling author, and a world-leading expert on how to grow a business globally using digital channels. His Youtube channel also provides consistent content on all topics relating to eCommerce.

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