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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

However, there is some good news for brick-and-mortar retail and malls: Coresight Research recently reported that foot traffic at top-tier malls was up 12% on average in 2022 compared to pre-pandemic 2019 levels, while traffic at lower-tier malls was up 10%. With online purchases making up 15.1%

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. In 2019, retailers adopted only 57% of mobile best practices. Loyalty programs.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy.

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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Optimizely

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. How AI Continues To Change Omnipresent Omni-Channel Strategies. Advertising channel patterns have ebbed and flowed for decades. So what did we learn? I don’t really use the word [AI],” he said. . “We

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

Digital is not a channel, platform or technology — it’s a business driver,” said Preis. Digital Through and Through Now, even though brick-and-mortar retail has regained some of its luster post-pandemic, Anthropologie is still very much a digital-first organization.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?