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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. This month, we’ll be diving into IRCE 2019 , exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. ROI Revolution attended IRCE 2019 and had a blast!

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August 2020 COVID-19 + Ecommerce Update

ROI Revolution

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. It quickly grew from a $415M event to more than $7B in 2019. From 2018 to 2019, ecommerce sales grew just 12.7%. consumers came from online orders. Conversion Optimization During COVID-19.

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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

It quickly grew from a $415M event that year to bringing in more than $7B in 2019. But what does that have to do with search engine optimization (SEO)? In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand. How do Prime Day and SEO go together?

SEO 78
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5 Must Know Tips For Ecommerce Checkout Optimization

UpSellIt

Provide Multiple Payment Options 44% of consumers have reported to abandon their carts if their favorite payment method is unavailable. Optimize For Mobile Mobile spending in the US has more than doubled compared to 2019, so there’s no debate that your store needs to be optimized for mobile purchases.

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. There are four major takeaways we’ve learned about the world of trust: Consumers prefer to buy from brands they trust. Different trust badges have different levels of consumer trust.

eCommerce 104
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

This allows for more flexibility in measuring profitability within certain reports that do not allow you to use a conversion type segment (i.e. if you take all conversion value and subtract conversion value, you get profit, woop!). We could now rely on Google Ads for all data required to optimize performance.

PPC 130
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Ecommerce Personalization Shows Customers Products They Want to Buy

ROI Revolution

Ecommerce Personalization Improves Engagement & Overall Conversions. In the last year, businesses have lost $756 billion from consumers switching companies over poor personalization. A website lacking personalization can lose customers by presenting consumers with irrelevant content or simply flooding them with too many products.