Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

JANUARY 26, 2022

Editor’s note: This article was originally published in 2019. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

GetElastic

JULY 3, 2019

Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. To leverage the full potential of SEO, it’s best to improvise in the following areas. The aim is to understand how it works, so, you can upgrade your SEO strategy in compliance with the algorithms.

Social Media 152

Social Media Marketing SEO eCommerce 152

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

FEBRUARY 10, 2022

billion in 2019, US D2C ecommerce sales are projected to reach $151.2 The top strategy for digital marketing professionals this year is SEO , with 55.2% Higher conversion rates mean a lower CPA, improved ROAS, and potentially bigger budgets for your advertising campaigns. After hitting just $76.68 billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

JANUARY 22, 2020

After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings). Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations.

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. Measure, Optimize, and Improve. You can use this data to improve your next sponsored filter. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

APRIL 17, 2020

Note: We’ve been helping eCommerce companies with their SEO for over a decade. If you’d like us to improve your search traffic, detect and fix content decay, or improve your SEO in any other way, you can start a conversation with us here. Tracking content decay is part of what we do in our SEO services.

eCommerce 89

eCommerce SEO Article Other 89

ROI Revolution

MARCH 4, 2020

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. billion in 2019. Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. Tip #1: Make sure your customers can find you online by investing in SEO. As businesses discover websites using search results, it’s essential to have your website equipped for SEO (search engine optimization).

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

OCTOBER 27, 2021

Editor’s note: This article was originally published in 2019. Instead, it’s time to take a closer look at a few different metrics, which could actually reveal you’ve improved your website’s conversion rate. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well. Seasonality.

Channel 113

Channel Mobile eCommerce PPC 113

Ecommerce Platforms

JULY 31, 2019

Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites. Google is not entirely about SEO. Fair enough. But, here’s the thing.

Leisure 127

Leisure SEO Beauty and Health Mobile 127

Ecommerce Platforms

AUGUST 20, 2019

SEO and content strategy support. Since its launch in 2006, HubSpot has been growing a reputation as a leading sales and inbound marketing software, helping businesses to attract new visitors, improve lead conversions, and gain endless potential customers. Content strategy support with SEO. Live chat and chatbot functionality.

Marketing 134

Marketing Live Chat Social Media SEO 134

ROI Revolution

NOVEMBER 27, 2019

Published November 27, 2019. Welcome to November 2019’s marketing news recap! This is a huge portion of overall digital ad spend, considering programmatic advertising as a whole will account for over 83% of total digital display ad spending in 2019. How can you improve your overall growth quickly? Fresh Content.

Marketing 78

Marketing eCommerce Social Media Gifts 78

Inflow Insights

JANUARY 13, 2022

Editor’s note: This article was originally published in 2019. Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for valuable search queries. Unfortunately, most online stores tend to neglect these pages , at least from an SEO and content standpoint.

eCommerce 136

eCommerce SEO Recommendation Article 136

Inflow Insights

NOVEMBER 14, 2019

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Index Bloat: Why Deleting Website Pages is Great for SEO in 2019. Queries hidden.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

SEPTEMBER 16, 2019

The problem is, they often don’t know what their ROI from live chat is (or how to improve it). The below image is a preview of the 2019 Best-in-Class Matrix. How does chat perform on different marketing channels SEO, PPC, email, etc.? Use a Post Chat Survey to Improve Live Chat Using Audience Feedback.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

ROI Revolution

JANUARY 27, 2020

2019 was chock-full of new social media features, revolutionary technological developments, and privacy concerns. This was the first announced core update since September 2019. In November 2019, Fox announced that they had sold all available advertising time for the February 2nd broadcast of Super Bowl LIV. Google Core Update.

Marketing 78

Marketing Shipping Costs Social Media Games 78

BigCommerce

SEPTEMBER 4, 2018

Although not a direct ranking factor, AMP improves user experience and page speed for mobile users –– ideally increasing user engagement with your site. Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

ROI Revolution

DECEMBER 20, 2017

According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. If your SEO is properly aligned, they could click an organic link from a search engine. Be realistic.

eCommerce 60

eCommerce Mobile PPC SEO 60

ROI Revolution

NOVEMBER 16, 2020

36% of US households shopped during Amazon Prime Day 2020 (+13% from 2019). Amazon allocated 50% of their Amazon Prime Day 2020 ad spend to TV, up from 23% in 2019. 18% of shoppers found out about Prime Day from TV, up from 15% in 2019. Amazon allocated 50% of their Amazon Prime Day 2020 ad spend to TV, up from 23% in 2019.

Shipping Costs 78

Shipping Costs Payments Events eCommerce 78

Ecommerce Platforms

JANUARY 14, 2020

Although Leadpages has gradually evolved to include more ways of updating your marketing campaigns, with opt-in forms, PPC, and other tools, its focus is still on landing pages. The drag-and-drop interface for designing emails and landing pages is fiddly and needs improvement (a revised version is apparently coming in September 2019).

eCommerce 173

eCommerce Merchant Services Webinar Payment Services 173

FastSpring

APRIL 22, 2020

billion, while in 2019 a SaaS market enjoyed a whopping $141 billion in a market share. PPC Campaigns. For example, Mangools is a powerful SEO tool that supports in creating effective on-page and off-page SEO strategies. 3- SEO For Generating Organic Leads. 5- Invest In Focused PPC Campaign. Free trials.

PPC 83

PPC Marketing SEO Subscription 83

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. Users from Mar 1 – Mar 22 in 2020 vs. the same period in 2019, showing more traffic in 2020. Unlike the business above, they’ve had significant decreases in sales from PPC.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

ROI Revolution

MARCH 2, 2021

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 12-16 , when only 51% expected the economy to improve over the next six months.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Target was not in the top 10 at all until 2019, when it accounted for 1.1% billion in 2019 and a whopping 148.2% Ecommerce was up 8.3% respectively.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. s revenue in 2020, up from 33% in 2019.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 billion, up from just 50 billion in 2019.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. In 2019, ecommerce grew 14.6% This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7%

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

MAY 6, 2021

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. April 27 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

For comparison, in 2019, ecommerce sales made up just 11.1% In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. billion in 2019. trillion to make up 21.8%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

DECEMBER 3, 2020

This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7% trillion in 2019 to $1.3 trillion in 2020, with B2B marketplace gross merchandise volume growing from $16.58B in 2018 to $22.56B in 2019 to $31.19B in 2020. In 2019, time spent with social networks fell by 1.3%. year-over-year to hit $9.4

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

APRIL 8, 2021

Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. 30% of online orders were picked up in-store compared to 10% in 2019. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. Statista ).

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2020

In 2019, time spent with social networks fell by 1.3%. billion (+45.2%) over Prime Day 2019 and from $4.19 Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/27 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. From 2018 to 2019, ecommerce sales grew just 12.7%. 9/28 update. Turbocharged ecommerce shift brings 31.8% QoQ increase. 9/9 update. 8/28 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78