article thumbnail

Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

owned retail stores and ecommerce channel. Casper’s strategic expansion of its retail partnerships has driven a nearly 90% increase in revenue from this channel in the six months ended June 30, 2020 compared to the same period in the prior year.

article thumbnail

New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. That’s because the online trends and habits consumers formed during 2020 (e.g., Four Trends Facing the Beauty Industry. Expanded Social Selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Calendar for E-Commerce Essentials in 2021

ChannelAdvisor

We’ve added nuggets of information on digital marketing, fulfillment, and general and multichannel e-commerce strategies, among other pointers, to help boost your perspective for what lies ahead. . In e-commerce, we’re all too aware of the effects of changing seasons and annually observed celebrations on our sales.

eCommerce 105
article thumbnail

AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

article thumbnail

AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

article thumbnail

Multichannel Selling: The Key to Success in eCommerce

Algopix

The statistics don’t lie: eCommerce is the unquestioned future of retail sales. Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? However, this is not the case.

article thumbnail

The Impact of COVID-19 on E-Commerce GMV — 2021 Update

ChannelAdvisor

Last year, we examined the impact of the then-emerging COVID-19 pandemic on e-commerce in a multi-part series using aggregate global marketplaces gross merchandise value (GMV) data from our platform. To summarize last year, we began the year with normal year-over-year e-commerce growth rates until mass shutdowns started mid-March.