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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020. Let’s get started!

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The Future of Experiential Retail

Retail TouchPoints

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Retail 276
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

According to an Edelman survey in June 2020, 60% of the U.S. Newly-Online Nelly found herself suddenly forced indoors in March 2020, and she’s been hesitant to return to a physical store since. She is unique in that she exhibited a previously unprecedented search-shop-buy behavior. Newly-Online Nelly.

Consumer 261
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. Fast forward to today’s trends and retailers can likely expect much of the same.

Retail 264
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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%. Excerpted from Forbes.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

Our NetElixir team forecasts ecommerce sales will see a minimum of a 30% year-over-year increase on what was an incredible 2020 sales base. He founded the company with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance.

Jewelry 156
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YouTube Cross-Network Reports: Understanding Video’s Impact on Your Customer’s Path to Purchase

ROI Revolution

Understanding your customer’s journey across different networks, campaigns, and ads has never been more vital, especially following the ecommerce boom of 2020. 80% of people say they switch between online search and video when researching products to buy. Published February 1, 2021. Eager to opt-in or think this sounds great?