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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. NBC’s hybrid 2020/2021 logo.

Games 306
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

Games 264
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SEO is Turning into a Questions and Answers Game

Kissmetrics

In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020. And here’s 2018. What do you notice when looking at the data? Generally, the overall percentage of question-based search queries has gone up. The big change though was “how” related keywords went up consistently each year.

SEO 358
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Game Localization Success Story: Quadrupled Sales in South Korea?

FastSpring

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. But the Korean version of the page had a much lower conversion rate than any other language — even after releasing the localized version of the game.

Games 98
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Benefit Cosmetics reinforces gaming link with 9-tournament series

RetailDive

The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

Games 94