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Circle K Pilots Beverage Subscription Program to Encourage Shoppers’ Return

Retail TouchPoints

Circle K is launching its Sip & Save beverage subscription, a pilot program that will offer customers who pay $5.99 The Sip & Save program had originally been planned for 2020 but was delayed due to lockdowns, according to Kevin Lewis, Chief Marketing Officer at Circle K parent company Alimentation Couche-Tard.

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Americans are Embracing Subscription Services and Digital Goods in a Big Way

Retail TouchPoints

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. consumer now pays for four different video streaming subscriptions. Blue Apron, Freshly and HelloFresh are among the businesses that saw a flood of new customers in 2020; and. The average U.S.

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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

We entered 2020 with momentum behind us, poised for continued growth,” said the company’s CEO and Co-founder Jennifer Hyman in a memo included in the SEC filing. “We In 2020, Rent the Runway’s active subscriber base totaled just under 55,000 , a sharp decline from the 133,500 in 2019. Today, Rent the Runway has emerged stronger.”.

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The Case For Subscription Service In CPG

Retail TouchPoints

And according to a May 2020 Mintel Report , while 43% of consumers say they are shopping direct-to-consumer more than last year, the large CPGs are lagging behind and not capturing their share of growth. The Shift To Subscription Models. The advantages of a subscription-based business are clear.

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Albertsons Seeks Online Grocery Edge with New App, Subscription Service

Retail TouchPoints

That dropped to 46% in 2020, driven by lockdowns and safety concerns. a month, the new FreshPass subscription service offers unlimited free delivery on orders of $30 or more, and free 2-hour grocery delivery and Drive Up & Go shopping in select markets.

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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. This is a foray into that chapter of our future.”.

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The State of eCommerce Subscriptions in 2020

ESW

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.