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What to Expect in the Inbox in 2021

Retail TouchPoints

That’s why we predict retailers will increase authentication efforts in 2021; and inbox providers agree. We expect more retailers will implement a Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy in 2021 in order to gain greater control over who sends emails on behalf of their domains and subdomains.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. In 2021, the overall picture is gloomy: rising unemployment and subsequent low consumer confidence are projected to lead to a drop in consumer spending. However, IMF projects a 5.4%

Retail 279
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization.

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May 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Published June 7, 2021. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. 65% express the need for more frequent communication with customers. In 2021, 93.3 monthly users in 2021.

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2021 Update on GDPR and Its Impact on Brands and Consumers

GetElastic

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared.

Consumer 144
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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

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Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [May 2021]

ROI Revolution

Published February 3, 2021. Updated May 6, 2021. Apple will require users to provide explicit permission for apps to collect and share data. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

eCommerce 158