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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

The madness of the 2022 holiday shopping season isn’t far away – and for many shoppers, it’s already begun. In this article, we’ll explore seven strategies to prepare your brand for the 2022 holiday shopping season: Plan personalized promotions. ROI 2022 Holiday Shopping Season Opportunity.

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The State of Paid Search & PPC Strategy

ROI Revolution

We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2% naming it as a priority for their brand in 2022. According to our research, 33.7%

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% In 2022, US digital video ad spend is expected to reach $67.16

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In this article, dive into the data for insights into personalized marketing in ecommerce. of decision-makers named it as a top trend on their mind going into 2022. of doers, 53.5% Just 34.5%

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Attribution is the top trend that our survey respondents indicated interest in for 2022. On top of that, tracking attribution quickly becomes complicated for big brands that advertise across multiple channels and platforms – which sometimes leads to attribution being neglected and thus a lower priority. A significant 48.2%

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Exploring additional paid search channels will help brands navigate higher costs. Retail media platforms will expand and D2C resources will shift. “

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Video: Using GA4 to Optimize Your Holiday Strategy 

ROI Revolution

GA4 has been around since 2022, and we no longer have Universal Analytics. We’ve got holiday shopping coming up and it’s going to be a very different year, especially when we look at reviewing the data and the platforms we’re using. Specifically, we have to deal with latency this year.

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