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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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Why 2022 Will Be a Big Coming Out Party for NFTs

Retail TouchPoints

And 2022 is shaping up to be a big coming out party for NFTs for marketers. This is potentially game-changing for retailers, who can sell — or even give away — NFTs that provide access to online stores, product discounts, exclusive goods and pop-ups. Now we are moving into a new phase: NFT Utility. Here’s how and why exactly.

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GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

Retail TouchPoints

access to Web3 games and millions of NFT gaming assets. After rocketing to meme stock status during the pandemic, GameStop’s wild ride has continued in 2022 as the company’s new leadership team sets out to transform the video game retailer into a “technology business and help create enduring value for stockholders.”

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

respondents; indeed, America seems to be the most mature market when it comes to metaverse development and adoption. It’s a really exciting new tool as a marketer to connect with your audience,” she said. The Truth: The core tenets of good marketing and retailing hold true in the metaverse — it’s just a new way to engage. “As

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3 Kering — owner of brands such as Gucci , Yves Saint Laurent and Bottega Veneta — reported revenue of more than $10 billion during the first half of 2022, a 16% increase compared to the first six months of 2021. UK and Europe by late 2022.

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Whether you buy into its viability in 2022 or not, it’s becoming clearer every day that crypto is here to stay. In fact, the crypto market is projected to grow at a compound annual growth rate (CAGR) of 12.8% The use of cryptocurrencies for online shopping has shown parallel expansion. What Is Cryptocurrency?

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Read below for all the Make it Big Conference details for 2022, including: What is Make it Big? Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. What is “Make it Big 2022”? When is Make it Big 2022? Where is Make it Big 2022? Where is it?