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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As

Games 289
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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

Games 264
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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

Marketing 279
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Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail TouchPoints

Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Winners were celebrated at a cocktail reception during the 2022 Retail Innovation Conference & Expo , held May 10-12 at McCormick Place in Chicago, and they will be spotlighted in a special report scheduled to publish in July 2022.

Retail 309
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

Games 217
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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. For retailers, 2022 is about playing the long game.

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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Games 189