Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

B2C 264

B2C Multi-channel B2B Marketing 264

Forrester eCommerce

OCTOBER 31, 2023

Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.

Customer 382

Customer B2C Marketing 382

Retail TouchPoints

MAY 27, 2024

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. An ecommerce pioneer with 30 years of experience, Lauren Freedman joined Bizrate Insights in 2023 as Executive Director, Content Marketing.

Live Chat 276

Live Chat Customer Social Media eCommerce 276

Forrester eCommerce

FEBRUARY 7, 2024

This year, in 2024, the economy […] The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 246

Consumer Customer Loyalty Customer Experience B2C 246

CPC Strategy

APRIL 26, 2024

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. 16] In 2024, brands spent $30.10 16] In 2024, brands spent $30.10 compared to 2023. million).

Blog 75

Blog Subscription Games eCommerce 75

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity.

Social Media 311

Social Media B2C B2B Customer Data 311

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 91

Marketing B2C eCommerce Channel 91

Forrester eCommerce

FEBRUARY 21, 2024

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.

Consumer 418

Consumer Blog B2C Marketing 418

Forrester eCommerce

MAY 22, 2024

The 2024 edition of VivaTech in Paris is set to be a great success with more than 150,000 in-person visitors. Paris will be the center of innovation and technology this week. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world. The […]

Events 281

Events Technology B2C B2B 281

Forrester eCommerce

MARCH 7, 2024

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Marketing 420

Marketing B2C Technology 420

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 446

Marketing Customer Data Customer B2C 446

Forrester eCommerce

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance.

Technology 246

Technology Improvements Marketing Customer 246

Forrester eCommerce

JANUARY 2, 2024

Now that we’re done with a December’s worth of wholesome family enjoyment and good-natured holiday fun, it’s time for our annual retreat to the land of jingling-jangling slot machines and questionable moral decisions. Yes, It’s time for CES in Las Vegas!

Customer Experience 214

Customer Experience Consumer B2C Customer 214

Omnisend

DECEMBER 12, 2023

Below are a few factors influencing open rate benchmarks: Type of industry: Apparel, B2B/B2C, Cosmetics, Travel, Books, Food, etc., For example, B2B audiences are most active during business hours before 6 PM, and ecommerce customers are most active during weekends or after business hours. What is a good email open rate 2024?

X-cart 88

X-cart Mobile Improvements Merchant Services 88

Forrester eCommerce

JANUARY 4, 2024

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

B2C 246

B2C Consumer Marketing Customer 246

Omnisend

DECEMBER 14, 2023

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

DECEMBER 12, 2023

Provides customer engagement Ecommerce and SaaS companies have a major downside with in-person customer engagement, as most of their transactions are online. Conferences are useful for both B2B and B2C brands looking to host dynamic events. Help to gauge if a new location is ideal for extending the ecommerce brand’s offering.

Events 88

Events Seminar Marketing Workshop 88

Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Marketing 231

Marketing Events B2C 231

Forrester eCommerce

JANUARY 2, 2024

In 2024, conversational search will grow because of generative AI’s integration into search engine results pages (SERPs). New year, new search! This growth will be most pronounced on Google and, to lesser extents, on Bing, Amazon, and TikTok.

Consumer 231

Consumer B2C B2B Marketing 231

Forrester eCommerce

JANUARY 24, 2024

In 2024, digital marketers and publishers have a unique opportunity to rebuild trust in digital advertising and the internet overall. Given how loose security standards are across the programmatic ecosystem, this requires abandoning “blind programmatic” in favor of more coordinated, stringent buying strategies.

Events 214

Events Marketing B2C 214

Retail TouchPoints

JULY 28, 2021

Social commerce is expected to account for $84 billion in U.S. retail sales by 2024 , with 40% of U.S. HERO and APPRL aren’t Klarna’s first forays into social commerce. millennial and Gen Z consumers already using social to shop. Social shopping is growing across all demographics, and by 2022, 28% of the entire U.S.

Payment Services 264

Payment Services Comparison Shopping Banking Magazine 264

GetElastic

DECEMBER 1, 2021

In 2020 alone we saw a 48% increase in subscription enrollment , with $3 Billion in orders in the physical goods eCommerce subscription space, with no signs of it slowing down even after the end of the pandemic. And integrating with an eCommerce solution that allows you to create a unique shopping experience.

Subscription 148

Subscription Payment Services Payments eCommerce 148

Kibo

JULY 12, 2022

Retailers switch eCommerce platforms for a wide range of reasons, shifting to new technology for more scalability, security, flexibility, and (of course) new functionality. About 18% of retailers surveyed by Digital Commerce 360 said they wanted to switch eCommerce Platforms in 2021. Doing it right equals success.

eCommerce 62

eCommerce eCommerce Platforms B2C Order Fulfillment 62

Forrester eCommerce

JULY 28, 2022

Here we go again: Yesterday, Google announced that it will expand the testing window of its Privacy Sandbox APIs and delay its deprecation of third-party cookies until the end of 2024. Like last time, the company cited feedback from the industry for “the need for more time to evaluate and test the new Privacy Sandbox […].

B2C 195

B2C Marketing Customer 195

Ecommerce Platforms

MARCH 27, 2020

Statista predicts B2B eCommerce to reach $3 trillion by 2024. With all the interest in B2B eCommerce, we thought this would be a great time to take a look at software that supports B2B sales on and offline. Their eCommerce platform and CRM products have received awards such as: Futureproof B2B eCommerce Platform – IDC.

B2B 195

B2B eCommerce Platforms Multi-channel B2C 195

GetElastic

MARCH 4, 2019

billion by 2024. Increased speeds, low latency and the adoption of M2M/IoT use-cases will enable new B2C and B2B business models based around on-demand services delivered anywhere in the world at any time. Commerce Requirements. NEW PRODUCTS and SERVICES.

Payment Services 153

Payment Services Vend B2C B2B 153

ESW

MAY 17, 2023

The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers. The landscape is quickly changing to make B2B ecommerce buying the norm. In short, B2B purchasing requires more intricate systems and ecommerce platform features.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

ROI Revolution

OCTOBER 1, 2021

The home and garden B2C ecommerce market is expected to grow by nearly $102 billion from 2020 to 2024. million by 2024. The pandemic brought growth not only to lawn and garden ecommerce but also to services, with consumer spend on gardening and lawn care services growing 8.39% to $170.77 billion this year.

Outdoor 78

Outdoor B2C Supplies Consumer 78

AcquireConvert

JUNE 3, 2024

We have the latest information on funded e-commerce startups. Below, you’ll find a table featuring the most recent 100 e-commerce startups that have secured funding rounds. Recently Funded E-Commerce Startups Name Website Industry Country Funding Amount (USD) Funding Type Last Funding Date Innkeepr innkeepr.ai

eCommerce 36

eCommerce B2B Automotive Beauty and Health 36

Omnisend

JANUARY 19, 2024

Reading Time: 9 minutes Many would argue that BigCommerce is an unmatched solution for all ecommerce needs. BigCommerce is a well-known and popular ecommerce platform. 8 best BigCommerce alternatives Although BigCommerce is an industry leader in ecommerce, it isn’t the only option. However, the reality is different.

BigCommerce 88

BigCommerce Payment Services Shipping Costs Volusion 88

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? B2C and B2B Experiences Will Keep Converging and Optimizing. Businesses know that B2B buyers increasingly expect B2C-like product discovery and purchasing options like self-service.

B2C 328

B2C B2B Supplies Conversion Optimization 328

FastSpring

FEBRUARY 15, 2024

How Mobile App Stores Work Currently Making up 99% of mobile OS market share globally, Android with the Google Play Store and iOS with the Apple App Store have enjoyed a duopoly over mobile software distribution and mobile app ecommerce worldwide.

Merchant Services 143

Merchant Services Games Payments Payment Services 143

Fabric

SEPTEMBER 12, 2023

Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends. Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. of retail e-commerce sales in the U.S. What is Headless Commerce?

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130

Kissmetrics

AUGUST 6, 2021

That’s why customer retention is crucial to growing your Ecommerce business. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. 5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Kibo

JANUARY 16, 2023

And as for Paris 2024, Simone says she will be there. Why Companies Like Home Hardware and Francesca’s are Choosing Composable Commerce. Ava Aprin, Kibo’s Head of Partnerships & Alliances, presented an AWS Retail TechTalk about why leading companies are choosing composable commerce. Unify complex data with a single UI.

Subscription 62

Subscription Shipping Costs Fulfillment Customer Experience 62