Remove 2026 Remove eCommerce Remove Omnichannel Remove Social Media
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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We alone already,” said Jon Flugstad of McKinsey in a Retail TouchPoints report on retail media. Access real-time analytics and data on their campaigns. We’re seeing something like 50 retail networks launched in the U.S.

Retail 293
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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

It’s no secret that retailers that pivot to an omnichannel offering are able to continue building meaningful relationships and personal connections with customers. Add this to consumers’ increased adoption of online shopping and it’s no surprise that live selling is becoming a force across ecommerce. It’s About Entertainment.

Consumer 253
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Best Ecommerce Platforms for Subscriptions (Apr 2023)

Ecommerce Platforms

The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. Today, we’re going to be reviewing some of the top subscription ecommerce platforms available to business owners in 2023. What is Subscription Ecommerce?

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How Babylist Plans to Succeed Where Other Baby Retailers have Failed

Retail TouchPoints

Her own dismal experiences with legacy retailers when she was expecting are what prompted Gordon to create the ecommerce registry and content site 12 years ago. The company serves around 8 million families each year with its combination of baby registry, ecommerce shop and product guides and has gathered over 1 million followers on TikTok.

Other 234
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ecommerce in Nigeria – tips for success

Payoneer

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. The Nigerian ecommerce market’s contribution to the global growth rate in 2023 is expected to be over 25%. of Nigerian ecommerce revenue.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. Amazon’s domination of the ecommerce marketplace will continue to eat at Google’s share, and by 2023, Google ad revenue will make up 26.4% billion, with social media moving to rank second at $48.2

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