Fri.Oct 16, 2020

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Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions

Forrester eCommerce

Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.

Consumer 261
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Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business?

Retail TouchPoints

Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about the customer experience. Getting your buyers through the checkout page is only half the battle. Does your order fulfillment strategy live up to your customers’ expectations? According to a survey, almost 84% of a company’s existing customers state that they won’t return to the brand after one poor delivery experience.

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Adwords Consulting

Kissmetrics

Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day.

PPC 246
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Ulta Partners with PÜR for Conscious Beauty Initiative

Retail TouchPoints

The Conscious Beauty at Ulta Beauty program — which offers shoppers transparency and choice via clean, cruelty-free, vegan and sustainably packaged products — has partnered with PÜR The Complexion Authority to participate in its “Clean Ingredients” and “Cruelty-Free” pillars. The Conscious Beauty initiative also highlights brands that positively impact communities and the planet.

Consumer 264
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From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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Holiday Season 2020 Will be Different. Here’s How

lateshipment

How’s this year’s holiday season going to turn out? A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. Retail businesses, both offline and online, can’t afford to miss out on their most important time of the year.

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The Promise (And Perils) Of Customer-Focused Government Technology Transformation

Forrester eCommerce

Technology transformation is a fundamental lever to change the working of government overall.

More Trending

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Thatchers unveils updated packaging

TalkingRetail

Thatchers is updating the packaging for three of its variants, in a move designed to “appeal to new shoppers, whilst ensuring each brand remains instantly identifiable for existing customers”. The new designs will run across Thatchers Gold, Thatchers Haze, and Thatchers Katy. Thatchers Gold now has a matt finish and new “premium printing effects for.

Customer 111
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Prime Day 2020: How Elections, Holidays and Big Box Competitors Shaped This Year’s Results

Retail TouchPoints

A one-of-a-kind year has led to a one-of-a-kind Prime Day, as economic and political pressures created a new slew of challenges for the shopping holiday. The results are still preliminary — as of publication, the only hard numbers Amazon released are $3.5 billion in third-party sales and $1.4 billion saved by Prime members — but some major differences from 2019 already are clear: Prime Day kicked off a long holiday season: The months-long delay put Prime Day at the start of the longest holiday s

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On Prime Day, Amazon keeps the focus on its marketplace

RetailDive

But the e-commerce giant, more than either its third-party sellers or its rivals, probably got the most out of what may be the kickoff of the holiday season.

eCommerce 112
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Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Retail TouchPoints

Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC. The retailer tentatively agreed to acquire a 7.5% stake in the social media platform’s U.S. operations in September, which would give it a new way to reach shoppers. “If you’re watching a TikTok video and somebody’s got a piece of apparel or an item on it that you really like, what if you could just quickly purchase that item?

Shipping 131
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Benefits of Bing Ads – Why Every Small Business Needs to Be On Bing

Korona

The demand for online advertising has grown exponentially over the past several years. Businesses of all sizes have consistently increased their annual marketing allocations to online resources. Search engine ads, of course, play a large part in this field. Though Google doesn’t release the total amount businesses spend on search ads, we can safely [.].

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Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Scalefluence.com Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

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Nordstrom, Balsam Hill partner for in-store Christmas tree lots

RetailDive

The department store joins other retailers in announcing holiday themed events to try and entice socially distanced shoppers to visit.

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Fanta returns to TV with Halloween advert

TalkingRetail

Coca-Cola European Partners is launching a TV advert for its Fanta brand, as part of its “Release the Stupid Side of Halloween” 2020 campaign. The TV advert is running until 31 October and aims to “help retailers maximise soft drink sales this Halloween, which have grown in volume and value over the last two years”.

Retail 90
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Retail Therapy: Hormel Foods serves up a bacon-scented face mask

RetailDive

Because nothing makes an already-steamy experience better than the smell of artificial meat.

Retail 115
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Nisa store in Scotland marks landmark date with updated experience for shoppers

TalkingRetail

A Nisa store in Scotland has marked a quarter century of trading – with a retail transformation that has strengthened its appeal to the local community. The outlet in North Berwick, East Lothian, which first opened in October 1995, is now back in business after a three-week shutdown to update it inside and out. The.

Retail 90
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[Guest Blog] Essential Marketing Strategies for a Successful Holiday Season

ChannelAdvisor

During the COVID-19 pandemic, retailers had to throw out their marketing plans for Q2 and continually adjust their Q3 plans as US states closed, partially and unevenly reopened and, in some areas, closed again. As a result of the ongoing disruption caused by the pandemic, we’re anticipating that this holiday season will see more online sales than ever before.

Blog 64
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Belk to offer same-day delivery

RetailDive

Following layoffs earlier this summer, the 133-year-old retailer is introducing a delivery option to meet the needs of its customer base.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Digital Tools: Cheat Sheet

PERQ

Whether your business is completely remote, back to being in the office, or a mixture of both, digital tools are here to help us both in our professional and personal lives. They help us with our project management, automating follow-up, lead nurture, and organizing our. The post Digital Tools: Cheat Sheet appeared first on PERQ.

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Golden moments for trio of retailers as Camelot rewards £1m winning stores

TalkingRetail

Three National Lottery retailers have come face to face with shoppers they sold £1m winning tickets to as operator Camelot has rewarded them for their efforts. The trio were presented with limited-edition gold PlayStations by the people who scooped the big winnings after buying tickets at their stores. Melissa Gales, store manager at Nicholsons in.

Retail 59
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Asos lays out 'flexible fulfillment' plan to bolster in-stock status

RetailDive

Varied levels of product flow and warehouse automation created different customer experiences in the U.K. and the U.S. The new plan could change that.

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Retailer calls on community groups to register now to receive festive food donations

TalkingRetail

Aldi is urging community groups, charities and food banks to register now to receive surplus food donations at Christmas. They will be paired with their nearest Aldi outlet and will be able to collect fresh and chilled food products that are near the end of their shelf life ahead of closing time on Christmas Eve.

Banking 59
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Fewer consumers plan to go Christmas shopping at the mall

RetailWire

Forty-five percent of consumers in the U.S. plan to go to a mall to do at least some of their Christmas shopping season this year, down from 64 percent who did so last year, according to a survey from the International Council of Shopping Centers (ICSC). “We have to look at this year somewhat in isolation,” said ICSC CEO Tom McGee. “We’re in the midst of a pandemic and that’s clearly going to temper people’s appetite for going out to public spaces.

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Closure of hospitality sector is a ‘hammer blow’ to town centres – trade leader warns

TalkingRetail

Today’s closure of the hospitality sector in Northern Ireland is a “hammer blow” to town centres and high streets will never be the same after Covid 19, a trade leader has warned. With Northern Ireland preparing for another lockdown, Retail NI chief executive Glyn Roberts said: “Let’s be clear: we are not facing a high.

Retail 59
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Early holiday sales drive consumers to buy online

RetailWire

Spending on Amazon.com increased 36 percent during its two-day Prime Day event this week compared to sales during the promotion last year, according to Edison Trends. Online sales on sites other than Amazon rose 76 percent compared with the first day of Prime Day in 2019, according to Digital Commerce 360 and Salesforce.com.

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Industry charity faces increased demand for services as epidemic presents new challenges

TalkingRetail

GroceryAid helped more people than ever from the industry over the past year- and the charity expects growing demand for its support services as Covid-19 presents new challenges. The grocery industry charity had to assist more than 17,000 people during the period and distributed £4.25m in financial support to help almost 3,200 colleagues.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Festive Season Sale Start on Top Ecommerce Sites In India

Ecommerce Guru

Diwali marks the time when a new look is given to houses across India. Families like to buy, no! Just for the family, but also for friends’ presents. So, it’s not without reason that the retailing industry. And e-commerce is going to win this year with people’s preference to stay home due to the growing number of cases of coronavirus.

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Country Choice responds to bread growth with new loaves

TalkingRetail

Country Choice has added three speciality loaves to its portfolio, in response to research which said sales of in-store bakery loaves are up by 7.5%. The range consists of a 315g Sourdough Bloomer, a 310g West Country Farmhouse Cheddar Cheese Bloomer, and a 285g Ciabatta Loaf. All loaves have a one day shelf life once.

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Chipotle’s Boorito deal goes online-only

RetailWire

The novel coronavirus pandemic has changed a lot of things. One of those is Chipotle Mexican Grill’s annual Boorito Halloween promotion that rewards costume wearers with discounts. This year, the promotion is going entirely online. “While we can’t have our usual in-person event, canceling completely was never an option for us,” said Chris Brandt, Chipotle’s chief marketing officer. “This year, we’ve introduced a virtual Boorito to help our fans celebrate

Events 40
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High-impact eCommerce navigation optimization ideas to improve product discovery

Dynamic Yield

To craft engaging digital experiences, marketers can test different variations of site design elements and seek inspiration from brands that are effectively optimizing the site navigation experience. The post High-impact eCommerce navigation optimization ideas to improve product discovery appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.